Sašo Pašič is the Director of Productivity Enhancement through Digitalisation and Artificial Intelligence at Petrol Group, where he leads enterprise‑wide AI strategy, governance, and the integration of modern technologies into core business processes. His work focuses on transforming AI into a structured business discipline that drives measurable impact, innovation, and productivity at scale.

With more than 12 years of experience in digital transformation, process optimization, and technology leadership, Sašo previously held several strategic roles at Zavarovalnica Triglav, including Director of IT. He led the adoption of low‑code/no‑code platforms, established centers of excellence, advanced employee digital skills, and spearheaded initiatives in automation, RPA, and modernization of enterprise systems.

He is an active regional and international speaker, known for sharing insights on enterprise AI adoption, digital transformation frameworks, and the future of productivity in modern organizations. (https://www.linkedin.com/in/sasopasic/)